| Type | Private corporation |
|---|---|
| Founded | Hollywood, U.S. |
| Founder(s) | Chuck Carey, Mark Bohman and Dan Pappalardo |
| Headquarters | Hollywood, CA, United States of America |
| Key people | Connor Swegle - Executive Producer, Holly Eddy - Executive Producer |
| Website | http://www.troika.tv/ |
Troika Design Group is a broadcast design and network branding agency based in Hollywood, CA. Founded in 1986 as Pittard Sullivan, Troika is owned by Chuck Carey and Dan Pappalardo and specializes in design, branding and positioning for clients within the media and entertainment industries.
Some of Troika and Ca-Square's past and current clients include:
• ABC • American Movie Classics • Animal Planet • CBC • CBS • Citytv • Clubhouse • Comcast • Comedy Central • Disney Channel • DirecTV • Discovery Kids • E! Entertainment Television • ESPN • Family • Fine Living • Food Network • Fox • Fox Family • Fox Sports Net • Fuse TV • GSN • Great American Country • Golf Channel • HGTV • The Hub • KCET • MHD [1] • MSG • NatGeo • NBC Asia • NBC Sports • NFL Network • Nickelodeon • Nick Jr. • Oxygen • ProSieben • Playhouse Disney • Reelz Channel • Root Sports • Sportsnet • Starz • Style Network • TF! Jeunesse • The CW [2] • Time Warner Cable • Tivo • TNT • truTV • TV Land • U.S. Air Force • V • VH1 • Weather Channel
In 2001, Pittard Sullivan closed and the last few employees there renamed the studio as Troika Design Group, and acquired Ca-Square, in New York. Troika Design Group's first project was the ABC 2001-2002 primetime identity, which was characterized by its use of yellow and black. In 2003, the Smithsonian's Cooper-Hewitt, National Design Museum included Troika Design Group and its work on the ABC 2001-2002 Primetime identity in the National Design Triennial.[3]
In 2004, Troika Design Group designed the show package for ESPN25, a special event conducted to mark the 25th anniversary of ESPN. That show package went on to win a 2004 National Association of Television Arts & Sciences Sports Emmy Award for Outstanding Graphic Design.[4]. In December 2008, Troika was the featured company for a Lynda.com[5] Creative Inspirations documentary.
Troika Design Group’s most recent projects include the launch of Root Sports[6], The Hub[7], KCET's cumpers and ids, ESPN's College Football rebrand[8], FOX Sports's NFL on FOX 2010 Identity, the CW's 2009 brand refresh, and ESPN's 2009 SportsCenter refresh (Although TSN received the latter package).[9].